H68.8.2008   Lecture   2 Credits

This course provides student with the skills to prepare the supporting materials that enhance a films ability to gain attention in festivals and ultimately in the marketplace. We will examine the preparation of key art, Video and DVD covers, press kits and other publicity for the film. Once the film has the supporting material we will develop strategies for festival submissions so that the film can gain recognition. With over 3,000 film festivals a year most films can gain festival acceptance that will enhance the profile of the film and the filmmaker.  Students will all attend the Hong Kong Film Festival and Market in March to learn networking techniques and gain an understanding of how international film markets work. They will be required to write an essay on an aspect of international film marketing and sales.