H85.1272   Lecture   4 Credits

This course is designed for students who are interested in future careers as innovative music executives and industry leaders. Topics include: different revenue sources; company operations and management, identification of new opportunities, effective market research techniques and strategies for successful  implementation, and new venture formation. Strategies for successful leadership will be discussed as students focus on the career paths and the circumstances behind the success of key music industry leaders and innovators (through reading assignments, in-class presentations and guest lecturers). Effective communication techniques will be learned in a series of collaborative class exercises involving public speaking, business letter writing and deal negotiations.